Xiaomi’s “Trade in” Campaign
On September 9th, Xiaomi officially launched the “Xiaomi Home Appliance Renewal Season” large-scale trade in event in China. This event aims to encourage consumers to participate in the recycling of waste products and promote resource recycling through innovative consumption patterns. At the same time, on the basis of Xiaomi’s trade in subsidy, an additional subsidy of 15% -20% will be provided to participate in the national trade in policy, with a maximum subsidy of 2000 yuan per category and item.
It is reported that this “trade in” activity covers multiple popular products of Xiaomi, including but not limited to smart TVs, smart refrigerators, washing machines, and home air conditioners, to meet the diverse needs of consumers for trade in. The event covers multiple categories such as Xiaomi smart air conditioners, refrigerators, washing machines, televisions, water heaters, etc. Consumers do not need to bring old products, they only need to register and place an order on the Xiaomi Home or Xiaomi Mall app to participate in the trade in activity. Professional service personnel will deliver, dismantle, and install the new products, providing a one-time on-site service to handle everything.
At the Xiaomi Home event, the reporter saw many consumers coming to participate. A consumer said, “I have an old TV at home that I don’t know how to deal with, and I feel regretful about throwing it away. Xiaomi’s trade in promotion this time is really great. It not only solves the problem of dealing with the old TV, but also allows me to buy a new smart TV at a discounted price. Most importantly, I don’t need to keep someone at home all the time”.
This measure has gained recognition from numerous consumers. It is understood that the service has been expanded to more regions, and consumers can visit nearby Xiaomi Home to learn and experience it. Hope that in the near future, the trade in service can be promoted globally.